Future-Proofing Your Mobile Purse Advertising Approach
Mobile Wallet Marketing
Mobile wallets, like Apple Wallet and Google Wallet, store electronic variations of bank card, loyalty cards, event tickets, discount coupons and even more. They're an important customer engagement tool for brands because they're a permanent, easy-to-find, low-barrier way to connect and convert.
Unlike e-mails or social media ads, mobile purse passes can be continuously updated with dynamic material-- which consumers want and anticipate. For instance, a merchant ad spend optimization can establish an automated campaign that sends everyday deals to its mobile purse pass holders for a limited time period.
This type of targeted messaging programs you respect your most dedicated consumers while likewise driving more transaction frequency-- an effective mix. It's a particularly efficient technique for brands that want to drive consumer commitment without having an app.